TVCs of Madhya Pradesh Tourism: 'Jo aaya so wapas aaya, ye MP ki maya' and more


Blog :: Culture


Madhya Pradesh, the heartland of India, has captured the imagination of travellers through its mesmerising television commercials (TVCs) that showcase the state's diverse landscapes, rich heritage and cultural vibrancy. These captivating advertisements, produced by Madhya Pradesh Tourism have not only won awards but also succeeded in changing the perception of the state for decades. In this blog, we will take a closer look at these iconic TVCs, their unique themes, and the impact they have had in promoting Madhya Pradesh as a must-visit destination.

Jo aaya so wapas aaya, ye MP ki maya.

MP Tourism has a long legacy of iconic short films, and we have endeavored to create another such film. This short film will take you on a captivating journey with a storyteller who shares the abundance of things to see and experience in Madhya Pradesh. The tale is presented in the form of a folk song, illustrated using the Gond Art of MP.

We hope you'll enjoy it!

YouTube Link

Til Dekho Tad Dekho 

One of the groundbreaking TVCs by Madhya Pradesh Tourism that marked a significant milestone is "Til Dekho Tad Dekho." This iconic commercial was the first of its kind and played a crucial role in bringing Madhya Pradesh to the notice of travellers. It took viewers on a nostalgic journey through a bioscope, offering a unique perspective of the state's attractions. From showcasing architectural marvels to wildlife encounters, the commercial provided a diverse range of experiences. What sets this commercial apart is its distinctive approach to capturing Madhya Pradesh's essence, immersing viewers in a world of wonder and leaving them captivated by the state's beauty and allure. 

Click on the link to watch this TVC, Til Dekho Tad Dekho


Hindustan Ka Dil Dekha

Following the success of the first TVC, "Hindustan Ka Dil Dekha" presented Madhya Pradesh through the eyes of a lady, capturing her awe and amazement as she experiences the state's scenic wonders. This commercial highlighted the state's cultural heritage, natural beauty, and warm hospitality, creating a sense of excitement and curiosity among viewers. The subtle changes in her gaze reflected a sense of peace and tranquillity, particularly when she witnesses the magnificent Sanchi Stupa. Without uttering a single word, her eyes conveyed the profound impact of experiencing the cultural heritage and serenity of Sanchi.

Click on the link to watch this TVC, Hindustan Ka Dil Dekha


MP Ajab Hai  

This extraordinary TVC, featuring the earthy voice of actor and singer Raghubir Yadav, took viewers on a mesmerising journey through the art of Hand Shadowgraphy. Through skilful hand movements, various characters and tourist destinations of Madhya Pradesh came to life, creating a visual spectacle. What sets this commercial apart is its ability to revive a fading art form while simultaneously showcasing the breathtaking attractions of Madhya Pradesh. With a catchy jingle, captivating visuals, and a soulful voice, this TVC left an indelible mark on viewers, making it a truly memorable and engaging experience.

Click on the link to watch this TVC,  Mp Ajab Hai


Rang Hai Malang Hai 

Inspired by the festival of colours, this TVC embarked on a vibrant journey, celebrating the kaleidoscope of colours and mesmerising tourist attractions of Madhya Pradesh. What made this commercial truly unique was its ability to weave magic by transforming flying gulal into iconic landmarks such as the Jahaz Mahal from Mandu, Sculptures from Khajuraho and the Great Stupa of Sanchi. The visual spectacle created a breathtaking experience, evoking a sense of joy and wonder. On the other hand, the energetic and lively music added to the overall energy and vibes of the concept. The commercial's distinctiveness lies in its power to entice viewers to immerse themselves in the colourful tapestry and culturally rich heritage of Madhya Pradesh, making it an invitation that is impossible to resist.

Click on the link to watch this TVC, Rang Hai Malang Hai


MP Mein Dil Hua Bacche Sa 

This TVC embarked on a captivating journey, transporting into the joyous world of childhood and presenting Madhya Pradesh's attractions from a child's point of view. What made this commercial truly unique was its ability to tap into nostalgia and evoke the carefree spirit of youth. The use of bobblehead dolls and tin toys added a playful element, transporting viewers back to their childhood adventures. Accompanied by a childish voice as the background audio, the commercial had a sense of innocence and joy. Its distinctiveness lies in its power to resonate with viewers on an emotional level, reminding them of the enchantment and wonder that exploring new places holds, no matter what their age is. As an honour, this TVC has also been recognized with a Graphite Pencil at the D&AD Awards 2018. D&AD Awards showcases and celebrates the world's best commercial creativity in design, advertising, craft and production.

Click on the link to watch this TVC, Mp Mein Dil Hua Bacche Sa 


Memories of Destination

This TVC used a unique approach by showcasing real photographs of travellers and their experiences in the Heart of India, Madhya Pradesh. By capturing the state through the eyes of these explorers, the commercial offered an authentic and relatable glimpse into the destinations. What sets this commercial apart is its ability to encapsulate the essence of travel and the personal connection that the generations of travellers develop with Madhya Pradesh.

Notably, this TVC has garnered significant recognition and was honoured with two awards at the prestigious Cannes Film Festival in the year 2018, including a Silver Lion for its exceptional editing and a Bronze Lion for its rhythmic music. 

Click on the link to watch this TVC, Memories of Destinations



The television commercials of Madhya Pradesh Tourism have played a crucial role in showcasing the state's rich heritage, natural beauty, and cultural vibrancy. Through innovative concepts, mesmerising visuals, and captivating music, these commercials have successfully redefined the perception of Madhya Pradesh as a tourist destination. Each TVC brings out a unique aspect of the state's offerings, leaving viewers with a sense of wonder and a desire to explore the heartland of India.