Redefining innovation. Reincarnating bamboo
Sironj became an important city in medieval times owing to flourishing trade between Delhi and Gujarat. A unique three-tier market system was designed to enable effortless buying for the travelers, whether they were on foot, on camel or a royal caravan.
Businessmen saw a great potential in the city and established a weaving cluster focused on durries and tent material to cater to the travelers halting in the city. Today, the cluster is one of the major suppliers of colorful handwoven durries in the country.