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Ancient City Ujjain

Pilgrimage Arts & Crafts Heritage

One of Hinduism’s seven sacred cities, Ujjain boasts a wealth of cultural heritage, largely in the form of temples. Situated on the banks of the Shipra River, the city dates back to 600 BC and was…
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Beauty of Chanderi

Arts & Crafts Heritage

In existence since the 11th century, Chanderi is blessed with scenic beauty in and around it. While picturesque hills, lakes and forts sit surrounding it, the exquisite hand-woven Chanderi saris…
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Begum's Bhopal

Heritage Nature Wildlife Arts & Crafts

Split by a pair of lakes, Bhopal is two cities within a city. Two starkly contrasting cityscapes. Towards the North you have the old city, a fascinating area of mosques, serpentine alleys, chowks,…
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Breathtaking Bhedaghat

Nature Heritage

It’s a spellbinding experience to see the marble rocks accompany the graceful Narmada river in Bedaghat, Jabalpur. These tall mountains, are known to magically change shapes as you sail along the…
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Dazzling Panna

Wildlife Nature Pilgrimage

Mines shining with diamonds within a national park that's home to some of the biggest predators and waterfalls of dizzying heights; Panna has the amazing superpower to, both, calm you and thrill you…
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Funfair of Jabalpur

Nature Heritage

Under the brightly lit moon, 100 feet tall mountains of marble change forms as the river Narmada passes through it. This view is so scenic that it stays with you for long. But this is just one of the…
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Film Tourism

World Tourism Day - 27th September, 2018

Sep 2018

Entry

Delegates
Venue

Vigyan Bhavan
Location

New Delhi

World Tourism Day is an annual celebration to raise awareness among people about tourism. The theme for this year’s World Tourism Day is “Tourism and the Digital Transformation” set up by United Nations World Tourism Organization (UNWTO) to show the digital advances and transforming the tourism industry through Digital platforms.

World Tourism day is a unique opportunity to raise awareness on the potential contribution of digital technologies and innovative ideas towards digitalization and making the world very compact with sustainability. Also, with respect to the occasion, every year National Tourism Awards are being organized by Ministry of Tourism in various segments of travel, tourism and hospitality industry.

Madhya Pradesh Tourism Board has always been working in the direction of coming up with something creative for its tourists. Over the past decades, it has come up with interesting TVCs which have received immense love from the viewers. To name a few of them which were out of the box in terms of the creativity and went on to become immensely popular were 'Til Dekho.. Taad Dekho' or the ones that followed including 'Hindustan Ka Dil Dekho', 'MP.. Ajab Hai', 'Sau Tarah Ke Rang He' and not to forget 'MP Me Dil Hua Bacche Sa'.

These creative videos have definitely changed the outlook with which one identifies the state. While for this year Madhya Pradesh Tourism (MPT) has launched a new TVC named "Destination TVC"; that strikes the right chords and encourages tourists to plan a trip to the heartland of India.